Kumaran (Dr. A. Harish) has one true love, and it comes in a bottle. His long-suffering mother supports him anyway, while his sister and his girlfriend wage a constant campaign to get him to clean up his act. So far, so familiar.
Then comes the twist: a bunch of fellow enthusiasts band together to form an association for alcohol lovers, and - because movie logic is a beautiful thing - they crown Kumaran their leader. For a glorious stretch, he's the king of his own kingdom.
And then the hammer drops. The Central Government announces a nationwide ban on alcohol. Just like that, Kumaran's empire evaporates, and he's forced to survive without the one thing that defines him. What follows is a parade of hilarious, desperate schemes to score a drink - and, more surprisingly, a portrait of what prohibition actually does to families across India. Will Kumaran quit for good, or will he find a loophole? What happens to the Association for Alcohol? The film answers all of it, with a mix of humour, romance, emotion, mass moments, social message, and some genuinely revolutionary ideas baked in.

















